SMS campaigns

SMS campaigns

Reach your prospects where they actually read: their mobile inbox. Cold SMS outreach is run end-to-end by the outsend team on your behalf, against a list you bring or one we help you assemble.

Mobile messaging routinely posts open rates above 95%, which makes it one of the highest-signal channels in B2B outbound — provided the routing, sender identity and consent layer are handled correctly. That is exactly what this module covers.

Purpose

The sms_campaign module turns a verified contact list into a delivered, compliant SMS campaign with replies routed back into your outsend dashboard.

In practice, it gives you:

• A managed outbound channel that does not require you to sign carrier contracts, register a sender brand, or operate an SMS gateway.
• A reply-aware setup: prospects can answer, and their responses land where the rest of your outsend activity already lives.
• A compliance posture aligned with B2B prospecting rules in your target market, including opt-out handling.

It is designed for teams that already have a clear use case — appointment reminders, time-sensitive offers, follow-up sequences on stalled leads — and want a delivery channel they do not have to build themselves.

How to request it

There is no self-serve endpoint for this module. SMS campaigns are activated case by case, because each setup depends on volume, sender identity and message type.

To start the conversation:

1. Open the in-app feedback chat from your outsend dashboard.
2. Select the topic on_demand_sms. A pre-filled brief will help you describe your use case.
3. Share the basics — estimated monthly volume, message type (reminder, promo, follow-up), target audience (B2B or B2C), and the sender identity you would like prospects to see.

The outsend team takes it from there: scoping, routing, sender registration, and a delivery plan tailored to your campaign. You stay in the loop through the same feedback thread until the campaign is live.

What gets delivered

Each engagement is shaped around your brief, but every SMS campaign run through outsend includes the same operational baseline:

• Pre-flight number verification. Numbers are checked upstream so your sends do not vanish into dead or invalid lines.
• Consent and opt-out handling. Built-in management of prospect consent and unsubscribe requests, applied automatically across your list.
• Per-contact personalization. First name, last name, company and other fields are merged into each message, so the send reads as one-to-one rather than broadcast.
• Frequency caps per prospect. Anti-spam guardrails prevent the same contact from being touched more often than you want.
• Replies routed to your dashboard. Inbound responses appear inside outsend, next to the lead they came from, so your team can act on them without context-switching.
• Deliverability reporting. Per-campaign reporting on delivery outcomes and opt-outs, available once the send completes.

You receive the campaign as an operated service: the outsend team configures the run, executes it, and hands you results inside the product you already use.

Why on-demand

B2B SMS outreach is not a simple API call. To deliver at meaningful volume without burning your sender reputation, three things must line up:

• Licensed carrier routing. Outbound SMS in regulated markets flows through accredited carrier partners, not generic gateways.
• Validated sender identity. Short codes and alphanumeric sender IDs are registered and approved by the relevant authority before any traffic flows.
• Volume-based billing. Pricing scales with throughput, sender type and destination — there is no one-size-fits-all unit price.

The outsend team handles carrier relationships, sender registration, consent posture and per-volume billing on your behalf. That is why this module is on-demand: the setup work happens once, against your specific use case, and then your campaigns ride on top of it.

Pricing

Bespoke. Pricing depends on your monthly volume, sender configuration, message type and destination mix. After the initial feedback thread, the outsend team comes back with a quote that reflects your actual setup — no list price, no surprise overage.

What's next

If SMS is part of a broader multichannel push, two related on-demand modules pair naturally with this one:

• Email campaigns — managed cold email sequences with deliverability and reply handling baked in.
• WhatsApp campaigns — official Meta Business setup with pre-approved templates and two-way conversations.

Mention any of these in your feedback thread and the outsend team will scope them together, so your channels stay coordinated from day one.