Modules · on-demand

WhatsApp campaigns

WhatsApp is the most engaging channel in your stack: ~80% open rate and reply rates roughly 5x what email gets. The whatsapp_campaign module is an on-demand offering run end-to-end by the outsend team — you bring the leads and the message intent, we handle the Meta plumbing.

There is no self-serve dashboard for this module. Every campaign goes through a short conversation so we can size volume, validate templates with Meta, and wire the WhatsApp Business number to your account before the first send.

Purpose

Use whatsapp_campaign when:

You have a scraped list of mobile numbers in outsend and want to reach the prospects on the channel they actually read.
Email open rates have plateaued and you want a higher-signal touchpoint for warm leads, booking reminders, or follow-ups on quotes.
You need bi-directional conversations — prospects reply, your team picks up the thread, manual relances stay possible.
You want personalization per prospect (first name, business name, custom merge fields) using your own tone of voice.

It is not the right tool for cold blast at unknown numbers: WhatsApp Business policies require an opt-in pretext and template-based first contact. The outsend team will help you find a compliant angle before sending anything.

How to request it

Open the outsend dashboard.
Find the WhatsApp campaign card in the on-demand modules section.
Click the CTA — it opens a feedback chat thread with topic on_demand_whatsapp. No backend job endpoint is involved.
Send the pre-filled message and complete the four details we need: - Estimated monthly volume. - Message type (appointment, follow-up, lead-gen, etc.). - WhatsApp Business number if you already have one — otherwise we provision it. - Draft templates you have in mind (rough French or English copy is fine, we shape them for Meta validation).

A team member picks up the thread within one business day and walks you through setup. You can keep iterating in the same conversation until the first batch is live.

What gets delivered

Once your account is activated, every campaign run includes:

An official WhatsApp Business account wired through the Meta API on your name, not a grey-area number pool.
Meta-validated templates — we draft, submit, and iterate with Meta until your message types are approved. No risk of mid-campaign blocking.
A pre-flight WhatsApp check on every number in your list: prospects who don't have WhatsApp are filtered out before send, so you don't burn quota.
Bi-directional conversations: replies come back into a shared inbox view, with manual relances handled by your team or ours.
Per-prospect personalization using fields from your outsend leads (business name, owner first name, city, custom tags).
A delivery report at the end of each batch: sent, delivered, read, replied — with per-prospect status so you can route hot leads back into a regular outsend pipeline.

Sends happen in waves we agree on together, never as a single burst, to keep your Meta reputation clean.

Why on-demand (WhatsApp policy compliance)

WhatsApp Business is the strictest outbound channel outsend touches. The Meta rulebook requires:

A verified business account tied to a real legal entity (not a personal number).
Each outbound template reviewed and approved by Meta before it can be sent at scale.
A documented opt-in basis for the recipient list — cold lists scraped from Google Maps are not automatically compliant.
Hard rate limits per business tier, with permanent bans for accounts that trigger too many user reports.

Getting any one of those wrong shuts down the account, and Meta does not usually reverse the decision. So instead of shipping a self-serve form that would brick most users on their first send, we keep whatsapp_campaign as an on-demand module: the outsend team creates the business account on your name, walks the templates through Meta validation, sets the rate limits to safe values for your tier, and reviews the audience before each wave goes out.

You stay the owner of the account and the data — we just operate the channel for you until you have the volume and the templates stable enough to take it over.

Pricing

whatsapp_campaign is billed on a per-campaign basis, scoped during the intake conversation. The quote depends on three drivers:

Monthly conversation volume (Meta charges per 24h conversation window opened, with different rates for marketing, utility, and authentication categories).
Number of templates that need Meta validation in the initial setup.
Whether outsend provisions the WhatsApp Business number or you bring an existing one.

Setup is one-off; subsequent waves reuse the validated templates and the same account, so cost per send drops sharply after the first campaign. Meta platform fees are passed through at cost — no markup on conversation pricing. You get a written estimate before any work starts in the feedback thread, and nothing is billed until you confirm.

What's next

Email campaigns — the warmest outbound channel for longer-form pitches, also run by the outsend team.
SMS campaigns — for short, transactional touches when WhatsApp coverage on your list is thin.