OutSend vs Lusha: a factual comparison of B2B contact data tools

You already use Lusha every day: the extension installed in Chrome, the reflex of revealing an email or mobile number from a LinkedIn profile, the credit counter you keep one eye on. The tool does the job on your enterprise decision-makers. But a question comes up the moment your target shifts to local territory: the owner of the garage down the street, the manager of an SMB with no polished LinkedIn presence. The record comes back empty, and you wonder whether another tool could complement yours without disrupting everything.

This guide is for you — a current Lusha user considering OutSend. Not to sell you a brutal migration, but to map out the switch honestly: what you keep from Lusha, what genuinely changes in your workflow, how to trial OutSend in a week without abandoning Lusha, and above all when you're better off staying on Lusha. No OutSend pricing (the tool is in free alpha), and with Lusha figures sourced from its official pages.

What you keep when moving from Lusha to OutSend

Let's start with what doesn't change, because most of the reasons you adopted Lusha in the first place remain valid. OutSend doesn't replace those strengths: it fills in a gap on terrain that Lusha covers poorly. Three established advantages are worth stating plainly before we get to what changes.

You keep the browser extension. Installed in Chrome, it reveals email addresses and phone numbers directly from a LinkedIn profile, Sales Navigator, Recruiter, a CRM, or a B2B website — without leaving the page (Lusha, official extension page). For an SDR who lives in LinkedIn all day, that workflow reflex remains a genuine productivity gain that OutSend doesn't attempt to replicate.

You also keep access to direct lines and mobile numbers. Where many tools only surface a switchboard, Lusha targets the decision-maker's mobile. That's invaluable when your primary channel is cold-calling executives who are hard to reach. Finally, you keep the freemium model and CRM integrations: a free plan exists for commitment-free testing, and connectors for HubSpot, Salesforce, and Pipedrive embed the tool in your team's workflow. None of that disappears if you add OutSend to your toolkit.

What concretely changes in your workflow

The difference isn't about quality — it's about model. Lusha queries a global database one record at a time; OutSend builds the list on demand, from a geographic area and a business type, via Google Maps scraping, then enriches every record through an integrated pipeline. Three concrete changes affect your day-to-day, and you need to understand how Lusha works under the hood to grasp them — official figures included.

First change: you leave the credit-based logic behind. On Lusha, the free plan offers 40 credits per month, and revealing data costs credits: one email costs 1 credit, one phone number costs 10 (Lusha, official pricing page). Forty credits means four direct numbers before you run dry; the Starter plan starts at $49.90/month and the Professional plan at $69.90/month (600 monthly credits) on that same page. With OutSend, you don't chip away at any balance: the list is built in one block during the free alpha.

Second change: you expand the scope of the database. Lusha reports a global database of several hundred million contacts across North America, EMEA, Latin America, and APAC (Lusha, official data page). It's a decision-maker-oriented database built largely on professional profiles. Yet many local French micro-businesses and tradespeople have no exploitable LinkedIn presence: in France, where the economic fabric is overwhelmingly made up of micro-enterprises and neighborhood businesses, that's the blind spot you fill with a map-based approach.

Third change: you step outside the per-seat, per-credit model. Beyond the free tier, Lusha charges per user and per credit volume, as confirmed by the official pricing grid above. Concretely, you define a scope — "plumbers in Lyon" or "accounting firms in Gironde" — and OutSend surfaces the matching businesses, then chains together: GDPR-compliant email finder, deliverability verification, supplementary phone number lookup, social profiles, dead-site check, legal data, and pipeline — all in a single built-in European B2B tool with no seats or credits to manage.

Testing OutSend for a week without leaving Lusha

The best way to gauge the switch isn't to decide on paper — it's to run both tools in parallel on a target audience you already know. Here's a four-step protocol, doable in a week, that keeps Lusha within reach: you migrate nothing, you measure where each tool falls short.

1. Choose a benchmark sample. Take 30 prospects you were planning to reach out to anyway: half enterprise accounts with a LinkedIn presence, the other half SMBs or local businesses in the same city. That mixed sample quickly reveals the boundary between the two models.

2. Run the enterprise half through Lusha, as usual. Using your plan or the free tier (40 credits), reveal emails (1 credit) first, then a few phone numbers (10 credits) on your hottest targets. Note the match rate and the share of direct mobiles obtained: that's your known baseline.

3. Run the local half through OutSend. Launch a scrape for "[your target business type] in [your city]", let the pipeline enrich (verified emails, phone numbers, legal data), and compare how many local businesses surface versus what Lusha found on the same type of target.

4. Measure on your real criterion. Count the genuinely reachable contacts by segment, not the raw total. You'll typically see Lusha lead on international decision-makers and OutSend lead on local French terrain — which turns the decision into an allocation rather than a replacement. To prepare the local side of the test, see how to scrape Google Maps and export to CSV.

When to stay on Lusha rather than switch

Switching only makes sense for part of your activity. For the rest, staying on Lusha is the right call, and that's worth stating clearly rather than pushing a migration that would work against you. Here's the dividing line, followed by a grid for allocating your targets between the two tools.

Stay on Lusha for enterprise prospecting at scale internationally, profile by profile on LinkedIn and Sales Navigator. Its database is built precisely for those already-identified targets, and its extension is designed for that workflow: on that segment, Lusha remains the better fit than OutSend, without question. OutSend takes over when the target is local, dense, and poorly covered by global directories — exactly the segment of micro-businesses and neighborhood trades. The useful framing isn't "which one wins," but "which one fits which half of my targets."

In short: keep Lusha for your named accounts on LinkedIn, add OutSend for dense French local territory — the two approaches complement rather than compete with each other. Still on the fence about the French-market-only segment? Also compare OutSend vs Kaspr, OutSend vs Cognism, and OutSend vs Apollo, three contact databases with similar underlying logic. And if your focus is French local terrain, read how to build a clean, GDPR-compliant phone list before you start calling.

FAQ — switching from Lusha to OutSend

Do I need to uninstall Lusha to adopt OutSend?

No. The two tools address different needs and coexist perfectly well: Lusha for your named enterprise decision-makers on LinkedIn, OutSend for building fully enriched local French lists end-to-end. Many use cases justify keeping both and allocating your targets based on their nature.

How much does a phone number cost on Lusha?

According to Lusha's official pricing page, revealing a phone number costs 10 credits, versus 1 credit for an email. The free plan provides 40 credits per month — that's four direct numbers before the monthly balance runs out.

Does Lusha cover French micro-businesses and tradespeople well?

Lusha relies heavily on the LinkedIn profiles of indexed decision-makers. Yet many French artisans and micro-businesses have no exploitable LinkedIn presence. For these local targets, a map-based scraping approach surfaces far more businesses than a global database oriented toward large accounts — which is precisely the segment where adding OutSend makes sense.

Does OutSend also use a credit system?

No. OutSend is in free alpha by application, with no credits to consume and no seats to purchase. Lusha's model, by contrast, is built on per-reveal credits and per-user billing, as confirmed by its official pricing page.

Is Lusha GDPR-compliant?

Lusha displays ISO 27701, ISO 27001, SOC 2 Type 2 certifications and GDPR/CCPA compliance validated by independent third-party auditors (Lusha, official data privacy page). OutSend is built natively for the French and European market with GDPR compliance at its core for B2B prospecting.

Need a broader overview? Browse all prospecting tool alternative comparisons.